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My Job Is To Notice Things...

Lifestyle Design Magazine Launched - Amazing Work Pete! AH MAY ZINNNG!!!!!

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The first Retina Magcast magazine has launched and it's ridiculously good.

Pete Williams used the Magcast platform to create this awesome looking magazine. It's a crazy good magazine at a crazy good price. It looks SPECTACULAR on the iPad.

This is the future and I'm so thrilled Pete has taken the ball and run with it!

Go and grab it now!

http://itunes.apple.com/us/app/ld-mag/id524287239?ls=1&mt=8

It's a special ninety nine cent offer for a monthly subscription - so go get it now.

I premiered Magacast on my Ausie tour which finished up this week. I was so excited to see how excitined the audience was about it.

I can't wait to show it to you all.

Ed


Sent from my iPad

Penguin Analysis: SEO Isn't Dead, But You Need to Act Smarter

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Nothing like some hard data. Not to belabour the point, but if you're a student of ours, you've known about this since November 2010.

Penguin Analysis: SEO Isn't Dead, But You Need to Act Smarter | Microsite Masters

http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/

What does this mean? It means that every single site we looked at which got negatively hit by the Penguin Update had a “money keyword” as its anchor text for over 60% of its incoming links. On the other hand, the sites that were not hit by the update had much more random percentages. Having over 60% of your anchor text being a money keyword did not guarantee that your site would be hit by the penalty (many of the sites not affected had numbers just as bad), but if under 50% of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by this update.

(via Instapaper)

On a totally related matter, it's great to see some students getting back into pay per click testing. It costs money, but you can't argue with the speed of the results!

Winter is here. I hope you stored up enough nuts.

Ed

Sent from my iPad

Have you been penalized by Google?

Have you been penalized by Google? « Jonathan Leger – SEO And Internet Marketing Blog
http://www.jonathanleger.com/have-you-been-penalized-by-google/

Think about it: if it was possible for the links coming into your site to cause a penalty and decrease your ranking, then the web would be little more than a never-ending war being waged by webmasters getting spammy links aimed at their competition. Google is far from a perfect search engine, but the people who engineer it aren’t stupid, either. So Google’s algorithm works by rewarding you for what they consider “quality” links and just ignoring the links that fall outside of that.

(via Instapaper)


Guru Bob had this spot on on the immediate edge.

I unfortunately have a few people that have had a site see a dramatic fall in google.

The reason for the dramatic fall, is not that they are being directly penalised. 

The problem was  the only source of high PR links to these sites was from these particular blog networks.

That's the problem.

The age of shortcuts is over. Do great work, people will link to you.

Sent from my iPad

Article: Playing B-Ball with Obama: 6 Steps to Crossing Anything Off Your Bucket List

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Playing B-Ball with Obama: 6 Steps to Crossing Anything Off Your Bucket List
http://www.fourhourworkweek.com/blog/2012/04/04/playing-b-ball-with-obama-6-steps-to-crossing-anything-off-your-bucket-list/

But often, in the world’s most crowded streets, But often, in the din of strife,
There rises an unspeakable desire
After the knowledge of our buried life

(via Instapaper)

Just Brilliant.

Ed

Sent from my iPad

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