Posterous theme by Cory Watilo

Ed's posterous


My Job Is To Notice Things...

Live From San Francisco

Just under 12 hours from now we are going to see the latest Game Changer in Technology.

I will be here covering it from an Internet Marketers perspective.

I'll say this out of the gate - Remember the Important thing is not the Hardware itself.

It's the apps, The App Store and the NEW types of content a device like this will allow will be the real story.

The other thing you all need to do is get a hold of a copy of the Keynote - you will be able to download it a few hours after the presentation tomorrow on iTunes.

To me, Steve Jobs is the ultimate salesman - not because he "knows the moves" and trust me, he does. It's because of the enthusiasm and the way he builds a case for the product. He doesn't have to resort to "used car" type false hype.

He use's BRILLIANT design, enthusiasm and world class presentation skills to let the product sell itself.

The lessons here for us are legion.

This year is the year content matters.

This is the year where YOU need to make a statement in your market.

Tomorrow, we will all watch a masterpiece.

The day after, we start working on our own.

Sanfranm9_4904

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