Does your thing make people's lives better?
Harvard Business Review (Former Apple Stores Chief: ‘No One Came to Genius Bars’ in Early Years)
http://blogs.hbr.org/cs/2011/11/what_i_learned_building_the_ap.html
People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better. That may sound hokey, but it’s true.
(via Instapaper)
Great Article by former head of Apple retail -Ron JohnsonSent from my iPad
