>
> Comment:
> Hi Ed:
>
> First, thanks for all your efforts with the 30 Day Challenge. Just a > ton of great stuff not just on marketing, but on ways of framing and > carrying out a program, and how to leverage new technology to make > yourself stand out.
>
> If there is one thing I would change about the Challenge, by way of > a constructive suggestion, its the emphasis on passive revenue, i.e. > getting traffic to your site and then hoping your conversion > mechanisms are good enough so that PayPal Money notices start > showing up in your inbox.
>
> I know that is the romantic ideal. I just think its way too slow for > beginners.
>
> I think alot of folks would get started making money alot more > quickly if there was a slight shift to having folks in the challenge > get more personally involved in delivering and promoting their > material. Specifically using teleseminars and webinars as part of > their products, and as part of the conversion process.
>
> So the web is still used to market and get traffic. But each 30-Day > Challenge student is much more personally involved in promotion and > delivery of the material.
>
> My first money online really came pretty quickly when I listed a 3- > session paid teleseminar I was doing on a teleseminar listing site. > Think I sold it for $47, and had 11 or so sales (about half at a > discount). Its not as sexy as fully passive revenue. I actually had > to show up on the phone for about 4-5 hours total and deliver > material and answer questions. Although I knew my material, I > didn't know what I was doing business-wise. All I knew is that > people bought.
>
> Its my experience when you are starting out, totally passive revenue > is largely a myth. And even the big gurus have a ton of personal > involvement with their launches and product sales. They don't just > buy some traffic and sit back and watch the money roll in. The are > out there actively promoting. And in some cases, actively delivering > the material live, by events, by phone or webinar after people buy.
>
> In my first year online - knowing absolutely nothing about what you > teach in the 30-day challenge, I made about 8 grand. Once again, > totally clueless, green, thrashing in the dark, except I had > something I loved to offer that people needed (creating audio info > products) and they were interested in and would pay for.
>
> And had a very small pool of folks (coaches) who wanted to know what > I knew.
>
> I didn't even know what Google was. I didn't know what traffic was. > Yes, I did use the web to get the word out and take payment, but > there was alot of my own involvement in promoting and delivering the > material. Very little of it was pure web traffic / passive revenue.
>
> Its been my experience people are more willing to buy if part of > what they are buying is interaction with the expert. Live > telesessions. Q&A. Makes it much more of a value play, and much > less risky, because the person you are buying from isn't hiding > behind a sales page.
>
> Again, that isn't a total internet play. But to be honest, even most > of the so-called internet marketing gurus aren't total internet > either. They are speaking. Doing webinars. Doing events. Actually > delivering some of the material they sell in their products. Doing > back-end coaching. It just makes it a helluva lot easier to make > money.
>
> The tools to do this are pretty simple. Most free teleseminar > services now offer recordings. And the advantage of a teleseminar / > webinar is it comes with a deadline.
>
> There are even a couple webinar services that are free for less then > 20 participants.
>
> Just last night I needed to show a vendor how to crop a recording in > Camtasia Mac. I pulled up DimDim (DimDim.com -- free webinar > service). Started a session. He joined the session. I gave him > control of the screen. And guided him, because I could see his > screen on my screen.
>
> DimDim still has a few bugs. But its free. And while its not passive > revenue, a $47 webinar is alot more attractive (IMHO) than a $47 > ebook -- especially if you get the eBook as part of the webinar. > And I think folks would make money from it alot more quickly.
>
> So if you are looking for suggestions (I don't know if you are) that > would be mine. Again, you lose the romance of the pure internet / > passive revenue dream. But I think what you will gain is more folks > making money more quickly.
>
> Thanks so much for all you do!
>
> Rob
>
> You can see all comments on this post here:
>
http://www.thirtydaychallenge.com/blog/786/on-changing-everything-30dc/#comments >
>
