Posterous theme by Cory Watilo

Ed's posterous


My Job Is To Notice Things...

7 Scientifically Proven Ways To Get "Shared" On Facebook

Facebook stats

These days, sharing isn’t just caring--it’s ensuring virality, especially on Facebook. And Dan Zarrella, the Hubspot viral-marketing scientist who gave us nine proven ways to get retweeted on Twitter, knows exactly how to encourage it.

For several weeks, he compiled roughly 12,000 articles posted to Facebook, most from big-name sites such as Mashable and CNN. Then, he found the average number of times each was “shared”--meaning it was commented on, liked, or directed to a friend--and analyzed the make-ups of the winners and losers.

Although Zarrella freely admits that that correlation does not necessarily imply causation, he’s also adamant that, in this case, “it’s certainly a hint.” And after poring over his findings, which he sent to FastCompany.com exclusively, I’d definitely agree. Below, a look at Zarrella’s seven most effective ways to get shared on Facebook:

This is a fascinating post the science of sharing on facebook - Check it out

Research Is NOT Work ; STEVEN PRESSFIELD On Research

“Writing Wednesdays” #4: On Research, Or What I Learned From A Single Sheet Of Fool’s Cap
http://blog.stevenpressfield.com/2010/04/writing-wednesdays-4-on-research-or-what-i-learned-from-a-single-sheet-of-fools-cap/

Research can be just that. Resistance loves research because the more research you do, the less writing you do.

Research as Resistance

Because my books are so research-heavy, one of the questions I get asked a lot is: “How much research do you do before you begin actually writing?” The answer is, “As little as possible.”

We don’t need to know the type of mead cup favored by Boudica, the warrior queen. We can look that up (or make it up) later. What we need is the story.

(via Instapaper)

Sent from my Awesome iPad

SUPERB ARTICLE The iPad, and the Staggering Work of Obviousness

The iPad, and the Staggering Work of Obviousness : Cheerful
http://cheerfulsw.com/2010/ipad-a-staggering-work-of-obvious/

Nevertheless, the shortsightedness of punditry is evergreen. Instead of praising the iPad, critics express their disappointment, because they expected more. They expected a genre buster. They expected something they’d never seen before, something beyond their imagination. Something revolutionary.

They’re disappointed that the iPad is so… well… unsurprising.

Therein, of course, lies the genius.

the ipad is barely a surprise at all

(via Instapaper)

Sent from my Awesome iPad

PLEASE TELL ME YOU'VE DONE THIS... A must for every "real world " business

Introducing Google Places
http://feedproxy.google.com/~r/blogspot/MKuf/~3/HWaLzZiVGOQ/introducing-google-places.html

Four million businesses have already claimed their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. It also lets them communicate with customers and get insights that help them make smart business decisions.

(via Instapaper)

Sent from my Awesome iPad

Twitter: The Impending Local Search Tsunami?

Fascinating article on what the recent Twitter announcements could mean for local search. 


Twitter: The Impending Local Search Tsunami?
http://feeds.searchengineland.com/~r/searchengineland/~3/t5kmnyAQFsI/twitter-the-impending-local-search-tsunami-39987

Points of interest: If someone tweets from a specific place, users will be able to see the place and other tweets from the same location. Think of this like “twecking in”.
Promoted tweets: Paid tweets that will appear at the top of Twitter’s search results for specific queries.
Annotations: This will allow developers to “add any arbitrary metadata to any tweet in the system.”

(via Instapaper)

Sent from my Awesome iPad

​