Actionable INFORMATION – Do you have a large bag of it handy?
http://www.cornwallseo.com/search/2011/05/03/actionable-information-do-you-have-a-large-bag-of-it-handy/

It’s not that SEO is dead, it’s just that you can learn 97% of all you need in 20 minutes. And if you then go on a 6 week course in how to crank out fancy reports you can make tons of cash as an SEO agency.

The reality is:

SEO is really link building
Linkbuilding is not about quality, it’s about scale.
Link building is not about scale, it’s about publishing actionable information.
You mean you have actionable information and you are not putting it on your website?

Are you an idiot?

(via Instapaper)

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