How The Magic DOES NOT Happen!
One of the biggest mistakes people make when creating a product is believing beautiful design, a witty Twitter post, great copy, or an awesome video happen with sheer brilliance...
Rubbish
John Gruber at Daring Fireball highlighted two fantastic examples of great design through many reworks.
You should have read Gary Halberts first draft of a Sales Letter... miles away from what it would become....
Check out these two fantastic examples and be THRILLED
Great stuff happens through doing work repeatedly...not some form of divine inspiration.
http://www.taptaptap.com/blog/convert-design-evolution/And the work that goes into a tweet...
Seriously, there is no magic. Just effort.
Ed
