Steven Levy: ‘Inside Google+’
http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1

‘We needed a code name that captured the fact that either there was a great opportunity to sail to new horizons and new things, or that we were going to drown by this wave.’ — Vic Gundotra, senior vice president of social for Google

(via Instapaper)

Talk about burying the lead. I have been banging this drum for six months. I told you Google was going to have to change and unsurprisingly they knew it and have bet the company on it.

Pour over this brilliant Steve Levy behind the scenes expose. The bombshell has NOTHING (and everything) to do with Google+

I'll have my report available on Friday. I'm preparing to utter the G word.....

Ed