The distraction, the tail and the dog
http://sethgodin.typepad.com/seths_blog/2010/05/the-distraction.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

But if they give you and your team an outlet to avoid the difficult work of achieving your goal (“I can’t go to that sales call, I’m busy uploading pictures of last night’s party to the blog and then tweeting out the url”) then you’re not building, you’re hiding.

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