I've told you about Fake Steve before. This article is one of the best.

 You also get a nice bonus - with a lesson in copywriting that is second to none...

 Can you pick it?

 Ed

 PS all you fakes out there - this is the standard you need to live up to. You see the trick to being a good @fakeXXXXXX is to have compassion for the subject. Straight Out Nasty doesn't work.