When we were at Coming Home 3 - one of the most popular sessions was me showing how I run my business on an ipad and an iphone.

In Fact, I'm writing this on the iPad now - with its bulky but totally pimp keyboard accessory -why -I hear you ask?

Simple - I'm such a tragic speller and so horrific with grammar the iPads predictive text and correction saves me hours of editing.

I'm also writing this on simplenote - again the reason is efficiency...

1. You don't need a heavy, bloated word processor  - you just need to get the damn words on paper - Simplenote does this in superb fashion, but whats really cool is...

2. The moment I save this - My notes will be available on every single device I own (and that's no mean feat) if I want to edit this while I'm waiting at a bus stop on the iphone - i'm covered. Want to edit on the Mac - we're golden.

3. It uses Text Expander - this is beyond awesome. By way of example I'm going to type five characters rigggggghhhht......NOW!

The Back Links Course

This is a must listen for all things backlinking 

HD High Def version

SD Standard Def - for apple tv and PC

IP For iPhone/lower bandwidth

ooops five little strokes and I've accidentally given you the best course you never had to pay for on backlinking - but stay with me  - I still need you to understand why you should do social media standing up!

SOCIAL MEDIA IS NOT A TIME SUCK

IF you know how to use the tools. It's also not CFT (Criticle Focus Time - my way of describing the age old concept of doing critical tasks first and to the clock)

Social Media is crucial to any Market Leaders arsenal. Just don't kid yourself that you're going to make money as a direct result of your hot twitter action - Social media will establish you as the king of the hill in any niche and you can use the influence to make you money  - but you can foursquare yourself to death and you're not going to make a cent...

Unfortunately, people confuse social media with doing the stuff that puts food on the table. When you have your ass in front of the computer - you should have every bell and whistle turned off and you should be doing backlinking, writing articles, creating products, organizing webinars, setting up JVs...you get the idea - the stuff that makes you money.

I'M EVERYWHERE AND OMNIPRESENT MWAH HAH MWAHHHHHH!

It's Ok, I asked everyone in San Diego and they thought so to, Don't you sleep? Are you ever off line... Fair Questions...

Well I hate to burst the bubble but I work from 9-5 during the workweek. That's it. 5pm hits and I have a three year old on a mission busting down my office door.

So how do I run a Public Company and appear omnipresent ...

Simple - it's the tools Charlie Brown.

And more specifically -- my iPhone and my iPad.

I try (key emphasis on try!) to not do social media when I'm sitting in front of the computer.

With Twitterlator Pro, Reeder, Instapaper and posterous. I can serve my market from the waiting room at the Essendon Academy of Ballette, the que at the bank, Commercial Breaks and when I'm choking out a massive number 2...

WHAT!

You do it....Don't even try to feign horror....

Anywho,

Using the tools. You can do all of your market leadership activities standing up (well almost)

(If you're interested, I'm doing a series on exactly how I do this in 30dc Plus at www.thirtydaychallengeplus.com )

A WORD ON VARIETY...

Before I sign off, I want to mention how easy the iPad allows me to get a change of scenery and still allow me to be fully functional. It's hard to describe just how convenient it is to just grab the iPad and go. Not having to worry about battery life is crucial, not to mention avoiding the horror of finding the perfect position in Starbucks - you know the one, powerpoint, table and no way for the crazies to jump you from behind... The problem is the Venti and your baldder capacity do not match, we have a problem of newtonian proportions and a dilemma even greater...

Do we make a dash for the toilet and leave our computer behind to get jacked, ask a stranger to take responsibility for it in this, "the I'm going to sue your ass" century, or pack up and come back to find that someone has grabbed your spot (EVERY FREAKING TIME).

With the iPad, you can sit in the comfy sofa chairs with not a power point in site and when you reach critical mass you can take your iPad with you.

You can even to continue to work....

Ed