Posterous theme by Cory Watilo

You have to have "Empire Strikes Back" In Your Biz Before You Get "Return Of The Jedi"

You know how much I love Steven Pressfields work.

I love the concept of the second act. In our business, the second act is the period between selecting your market and starting and the third act of seeing a profit.

With that framing, drop what your doing and go and read this.

Second Act Problems | Steven Pressfield Online
http://www.stevenpressfield.com/2010/06/second-act-problems/

Åct Two sucks. In our life and our art. (And Act Two can come at any time in our lives; it doesn’t have to wait for our middle years. You can hit Act Two at nineteen, alas!) In Act Two,we’re stuck. We started out with the noble goal of draining the swamp; suddenly we find ourselves up to our asses in alligators.

(via Instapaper)

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